• Beyond Motivation •

Main Creative

is what we do.

Motivation Concept

Motivation is something


you create, not wait for.

Motivation is not something you create, not wait for.

Beyond Motivation is a science-backed video course that teaches you to generate intrinsic motivation on demand, blending neuroscience, evolutionary psychology, and practical habit design.

See Course & Coaching Options

what we fix, forever

mode_heat
Burnout
Total mental & emotional exhaustion; drive drops to zero.
battery_alert
Fatigue
Bone-deep tiredness that stalls progress—even after rest.
foggy
Brain Fog
Sluggish thinking, hazy focus, words slip mid-thought.
avg_pace
Inconsistency
Motivation spikes, crashes, then spikes again—no control.
light_off
Creative Block
Blank page, zero spark—ideas feel locked away.
hdr_strong
Split Focus
Attention pulled in six directions; nothing gets finished.
swap_driving_apps_wheel
Empty Drive
Hollow, unmotivated, goal feels pointless.
360
Anxious Avoidance
Heart races, mind stalls—so you scroll instead of start.
Udemy X Beyond Motivation

HMAM is a neuroscientific framework showing how motivation is created. These five neurological filters decide if you’ll act, stall, or sabotage. The result? A step-by-step, scientific method for building motivation that lasts.

$$ \frac{\text{Reward}}{\text{Effort}} \times \left( \text{LossAversion} \cdot f_\text{Belief}^{L} \right) \times \left[ \left( \text{Chance} \cdot \text{AdaptiveLearning} \right) \cdot f_\text{Belief}^{C} \right] $$
Reward ÷ Effort
Does the payoff feel worth the price—right now?
Loss Aversion
Will I regret the risk if it goes wrong?
Success Probability
Do I believe I can actually win this?
Adaptive Learning
How much have I learned from recent feedback?
Belief Bias
Do hidden beliefs override all the logic above?
FUN FACT
Rats swimming

In the 1950s, Curt Richter found that wild rats drowned within minutes—unless he briefly rescued them first. After just a moment of “hope,” the same rats could swim for hours or days. Endurance wasn’t about strength—it was about belief.

Studies

50 peer-reviewed papers
2 Years in the making
If you want to explore the research for yourself, you’re in the right place. Click below to view all 50+ papers on neuroscience, psychology, evolutionary motivation, emotional processing, and more.

Click below to explore the detailed studies, papers, and findings that support Beyond Motivation.

View Studies

About me

Hi, I’m Drewen Schoon - a coach, creator, and entrepreneur with over seven years of experience exploring what drives human motivation. From 5,000+ hours in game development to running businesses like a claw machine company and graphic design stores, I’ve combined hands-on experience with insights from neuroscience, motivational psychology, and lessons learned directly from nine-figure CEOs. Today, as the independent author of the HMAM thesis, I coach clients worldwide from Spain to United States; helping them break through barriers and turn their potential into real, lasting success.

Drewen Schoon

Irina M
Madrid, Spain
“Every day, I know I made the best decision of my life for talking to you, and our coaching and everything!”
0:00 / 0:00
This is an audio testimonial

Platinum

90-Day Life Restart

$4,179.99 $2,479 You Save $1,701
From $208/mo with Affirm
The flagship, 12-week mentorship for people ready to rebuild their operating system from the ground up. It begins with a 60-minute strategy call, then delivers daily one-on-one voice coaching and bi-weekly progress calls to keep every action on track. Over three months we’ll redesign your environment, install high-discipline habits, stabilize dopamine, and lock in a consistency framework that makes deep work automatic.
Tools
sms Daily 1-on-1 Messages
call Introductory
Call
quiz V2 HMAM
Assessment Guide
sync_alt Bi-Weekly
Calls
track_changes 3-Stage Burnout Prevention Map
timeline 1 Year Roadmap
workspace_premium Signed Certificate
Main Focus
  • Achieve milestone goal
  • Apply dopamine self-regulation methods
  • Reconstruct life architecture
  • Forge discipline neuropathways
  • Engineer lasting habits
  • Test and refine goals and actions
  • Rewire belief biases
  • Embed consistency framework
  • Deepen focus spans “deep work”
  • Elevate sustained energy
  • Disrupt chronic ruts & avoidance
  • Optimize sleep cycles
  • Redesign work environments
  • Decode motivation mechanics
  • Full-spectrum insight beliefs & trauma
autorenew
Return Policy
local_shipping
Shipping Policy
verified_user
Guarantee
More Details
Weekly live coaching, unlimited DMs (Mon-Fri), quarterly-style progress scans, certificate of completion.
How It Works
Q: What if I miss a week?
A: One built-in “flex week” lets you pause with no penalty.
Satisfaction Guarantee
1 – Clarity call → 2 – Onboarding survey & baseline test → 3 – 12-week sprint → 4 – Graduation + certificate
Who Is It For?
Digital program. 14-day money-back guarantee after first session.

Gold

30-Day Mentorship

$1,099
From $99/mo with Affirm
We kick off with a 60-minute discovery call to surface your goals, lifestyle patterns, and hidden blocks. Then, for 30 days, you’ll receive daily personal voice-note check-ins that tackle belief biases, root causes, routine tweaks, burnout prevention, and cognitive focus. Big change, structured support, zero guesswork.
Tools
sms Daily 1-on-1 Messages
call Introductory
Call
quiz V2 HMAM
Assessment Guide
track_changes 3-Stage Burnout Prevention Map
timeline 90 Day Roadmap
workspace_premium Signed Certificate
Main Focus
  • Forge discipline neuropathways
  • Engineer lasting habits
  • Test and refine goals and actions
  • Rewire belief biases
  • Apply dopamine self-regulation methods
  • Embed consistency framework
  • Deepen focus spans “deep work”
  • Elevate sustained energy
  • Disrupt chronic ruts & avoidance
  • Optimize sleep cycles
  • Decode motivation mechanics
  • Full-spectrum insight beliefs
autorenew
Return Policy
local_shipping
Shipping Policy
verified_user
Guarantee
More Details
Weekly live coaching, unlimited DMs (Mon-Fri), quarterly-style progress scans, certificate of completion.
How It Works
Q: What if I miss a week?
A: One built-in “flex week” lets you pause with no penalty.
Satisfaction Guarantee
1 – Clarity call → 2 – Onboarding survey & baseline test → 3 – 12-week sprint → 4 – Graduation + certificate
Who Is It For?
Digital program. 14-day money-back guarantee after first session.

Silver

7-Day Mentorship

$697 $379 You Save $318
From $32/mo with Affirm
A budget-friendly, one-week program to make lasting change. We begin with a 60-minute discovery call to map your lifestyle, goals, and blocks, then move into daily 1-on-1 messaging where we test tactics and adjust beliefs in real time. By week’s end you’ll receive a personalized HMAM Guide (v2) detailing your core blockages, clarified goals, and actionable lifestyle changes.
Tools
sms Daily 1-on-1 Messages
call Introductory
Call
quiz V2 HMAM
Assessment Guide
Main Focus
  • Forge discipline neuropathways
  • Test and refine goals and actions
  • Rewire belief biases
  • Apply dopamine self-regulation methods
  • Embed consistency framework
  • Deepen focus spans “deep work”
  • Elevate sustained energy
  • Disrupt chronic ruts & avoidance
  • Decode motivation mechanics
autorenew
Return Policy
local_shipping
Shipping Policy
verified_user
Guarantee
More Details
Weekly live coaching, unlimited DMs (Mon-Fri), quarterly-style progress scans, certificate of completion.
How It Works
Q: What if I miss a week?
A: One built-in “flex week” lets you pause with no penalty.
Satisfaction Guarantee
1 – Clarity call → 2 – Onboarding survey & baseline test → 3 – 12-week sprint → 4 – Graduation + certificate
Who Is It For?
Digital program. 14-day money-back guarantee after first session.

Bronze

2 Calls + Guide

$119
From $20/mo with Affirm
Jump on a FaceTime or Voice Call with Drewen for a focused deep-dive into your motivation blocks, goals, and an actionable game plan. Bring any question from strategy, mindset, or learning and leave with a clear next-step roadmap.
Tools
call Introductory
Call (90 Minutes)
sms Checkup Call
(30 minutes)
quiz V1 HMAM
Assessment Guide
Main Focus
  • Clarify goals, actions, and blockages
  • Create a long term plan for change
  • Deep understanding on motivation mechanics
autorenew
Return Policy
local_shipping
Shipping Policy
verified_user
Guarantee
More Details
Weekly live coaching, unlimited DMs (Mon-Fri), quarterly-style progress scans, certificate of completion.
How It Works
Q: What if I miss a week?
A: One built-in “flex week” lets you pause with no penalty.
Satisfaction Guarantee
1 – Clarity call → 2 – Onboarding survey & baseline test → 3 – 12-week sprint → 4 – Graduation + certificate
Who Is It For?
Digital program. 14-day money-back guarantee after first session.
verified

Satisfaction Guarantee

We’re confident you’ll love Beyond Motivation. Try the course risk-free with our 30-day, no-questions-asked money-back guarantee. If you’re not satisfied for any reason, simply let us know and we’ll refund your purchase—no hassle, no worries.

Each module is broken into short segments—fundamentals, real-life examples, and implementation—so you can absorb everything in one 30-minute video.
Yes. Most courses recycle YouTube tips. Beyond Motivation took two years to build and fixes the root issues: dopamine balance, identity beliefs, brain regulation, trauma, and suppression.
Just an internet connection and 30 minutes to watch each module.
No. The program is delivered in small, stress-free segments and removes cognitive load by closing open loops, sharpening focus, and recalibrating energy.
If you don’t see measurable motivation gains within 30 days, email us for a full refund—no quiz, no hassle.
Mentorship is personalised, daily 1-on-1 communication. We analyse how you think, feel, and speak, then craft an action plan tailored to your goals. Beyond Motivation is the self-paced course: a deep dive into every factor that drives motivation—you learn and implement at your own speed.