• Beyond Motivation •
HMAM is a neuroscientific framework showing how motivation is created. These five neurological filters decide if you’ll act, stall, or sabotage. The result? A step-by-step, scientific method for building motivation that lasts.
In the 1950s, Curt Richter found that wild rats drowned within minutes—unless he briefly rescued them first. After just a moment of “hope,” the same rats could swim for hours or days. Endurance wasn’t about strength—it was about belief.
Click below to explore the detailed studies, papers, and findings that support Beyond Motivation.
View StudiesHi, I’m Drewen Schoon - a coach, creator, and entrepreneur with over seven years of experience exploring what drives human motivation. From 5,000+ hours in game development to running businesses like a claw machine company and graphic design stores, I’ve combined hands-on experience with insights from neuroscience, motivational psychology, and lessons learned directly from nine-figure CEOs. Today, as the independent author of the HMAM thesis, I coach clients worldwide from Spain to United States; helping them break through barriers and turn their potential into real, lasting success.
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