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Burnout

Total mental & emotional exhaustion; drive drops to zero.

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Fatigue

Bone-deep tiredness that stalls progress—even after rest.

foggy

Brain Fog

Sluggish thinking, hazy focus, words slip mid-thought.

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Inconsistency

Motivation spikes, crashes, then spikes again—no control.

light_off

Creative Block

Blank page, zero spark—ideas feel locked away.

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Split Focus

Attention pulled in six directions; nothing gets finished.

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Empty Drive

Hollow, unmotivated, goal feels pointless.

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Anxious Avoidance

Heart races, mind stalls—so you scroll instead of start.

Beyond Motivation is a self-paced video course

All course content is hosted on Udemy for lifetime access, updates, and easy streaming, mobile app, plus direct support from Instructor.

Mobile App

Lifetime Access

Instructor Interaction

We make it easy

Each module is broken into three bite-size lessons you can complete in under 30 minutes—easy to follow and flexible enough for any schedule

Stage 1: Breakdown

In the first ten minutes we break the topic down, prove it works, look at refrences and show exactly how it will plug into your day

Stage 2: See what others can't.

In the middle ten minutes we pause to reflect. Linking the science to your own habits, your relationships, and the specific results you’re aiming for.

Stage 3: Implimentation

The final ten minutes hand you a plug-and-play routine, flexible variants for any schedule, and a micro-challenge that cements the habit within 24 hours

HMAM is a neuroscientific framework showing how motivation is created. These five neurological filters decide if you’ll act, stall, or sabotage. The result? A step-by-step, scientific method for building motivation that lasts.

$$ \frac{\text{Reward}}{\text{Effort}} \times \left( \text{LossAversion} \cdot f_\text{Belief}^{L} \right) \times \left[ \left( \text{Chance} \cdot \text{AdaptiveLearning} \right) \cdot f_\text{Belief}^{C} \right] $$

Does the payoff feel worth the price—right now?

Will I regret the risk if it goes wrong?

Do I believe I can actually win this?

How much have I learned from recent feedback?

Do hidden beliefs override all the logic above?

FUN FACT

In the 1950s, Curt Richter found that wild rats drowned within minutes—unless he briefly rescued them first. After just a moment of “hope,” the same rats could swim for hours or days. Endurance wasn’t about strength—it was about belief.

50 peer-reviewed papers

2 Years in the making

If you want to explore the research for yourself, you’re in the right place. Click below to view all 50+ papers on neuroscience, psychology, evolutionary motivation, emotional processing, and more.

Click below to explore the detailed studies, papers, and findings that support Beyond Motivation.

View Studies

Get a Free Episode of Beyond Motivation

Dive into a full episode of Beyond Motivation — absolutely free. This episode is pulled straight from the "Introductory Section" of the course and covers the science of motivation, practical tools you can use today, and a taste of how each module is structured.

Where does it fit in the course? This episode is the first in the program, designed to lay the foundation and help you immediately shift your understanding of what really drives action and lasting change.

Hi, I’m Drewen Schoon - a coach, creator, and entrepreneur with over seven years of experience exploring what drives human motivation. From 5,000+ hours in game development to running businesses like a claw machine company and graphic design stores, I’ve combined hands-on experience with insights from neuroscience, motivational psychology, and lessons learned directly from nine-figure CEOs. Today, as the independent author of the HMAM thesis, I coach clients worldwide from Spain to United States; helping them break through barriers and turn their potential into real, lasting success.

Unlock science-backed frameworks and practical guidance to transform your motivation and daily performance.

Motivation Mentor

1-on-1 mentorship that cares about your goals, struggles, feeling and time. We will tackle this together until the win is locked.

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$249 / month

24/7 direct text access
Weekly 60-min video strategy sessions
Daily accountability check-ins
Deep diagnostic breakdown to uncover hidden blocks
Personalised Success Roadmap—step-by-step actions toward your goals
Rewiring of habits, mindset, routines, and trauma patterns
Bonus: full Beyond Motivation course included

Beyond Motivation

A science-backed, self-paced course that teaches you to build drive on demand—then turns insight into daily action.

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50 peer-reviewed studies distilled into actionable, real-life strategies
Printable implementation & scheduling plans in every lesson
Self-paced: pause, resume, and revisit anytime for the busiest calendar
Hoasted on Udemy with lifetime, cross-device access
30-day 100% money-back guarantee

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Satisfaction Guarantee

We’re confident you’ll love Beyond Motivation. Try the course risk-free with our 30-day, no-questions-asked money-back guarantee. If you’re not satisfied for any reason, simply let us know and we’ll refund your purchase—no hassle, no worries.

Each module is broken into short segments—fundamentals, real-life examples, and implementation—so you can absorb everything in one 30-minute video.

Yes. Most courses recycle YouTube tips. Beyond Motivation took two years to build and fixes the root issues: dopamine balance, identity beliefs, brain regulation, trauma, and suppression.

Just an internet connection and 30 minutes to watch each module.

No. The program is delivered in small, stress-free segments and removes cognitive load by closing open loops, sharpening focus, and recalibrating energy.

If you don’t see measurable motivation gains within 30 days, email us for a full refund—no quiz, no hassle.

Mentorship is personalised, daily 1-on-1 communication. We analyse how you think, feel, and speak, then craft an action plan tailored to your goals. Beyond Motivation is the self-paced course: a deep dive into every factor that drives motivation—you learn and implement at your own speed.

is what we do.

Motivation is something

you create, not wait for.

Beyond Motivation is a science-backed video course that teaches you to generate intrinsic motivation on demand, blending neuroscience, evolutionary psychology, and practical habit design.

what we fix, forever